Media Kit 2026 | Brave Family Travel
📰 Newsweek
🗞 The Daily Mail
Marae and Roger met in remote Alaska in 2013. After years of squeezing life into corporate vacation days, they quit, went seasonal, then went fully nomadic. Alaska arrived in 2020 and instead of slowing them down, she made them braver.
Now based in Spain with Alaska (6, 26 countries) and Atlas (2, 21 countries), they document the real version of raising a family across the world — 90+ countries between them and no signs of stopping.
Platform breakdown
- Instagram EN @bravefamilytravel: 158K · 5.2M monthly views
- Instagram ES @unafamiliaqueviaja: 38K · 2.4M monthly reach
- Facebook @bravefamilytravel: 82K · 4.8M monthly views
- YouTube: 3.1K subscribers · 25K+ monthly views
- Email list: 10,500 subscribers
- Blog: 150K+ monthly visitors
Engagement metrics
- 154% reach rate — 53x industry average
- 225K+ monthly interactions
- 5+ Reels over 100K views in last 30 days
- 13+ posts with 3M–33M views in past 6 months
- Bilingual content available (EN + ES)
- Consistent across Reels, Stories, carousels, long-form
Location
- United States: 60%
- United Kingdom: 15%
- Canada: 10%
- Australia: 8%
- Other: 7%
Demographics
- 90% female, 10% male
- Ages 25–34: 40%
- Ages 35–44: 40%
- Ages 45+: 15%
- Affluent, high purchase intent
Email list breakdown
- 4,500 — Spain relocation content
- 4,500+ — Japan & destination guides
- 800+ — Creator coaching content
- Highly segmented, high open rates
Conversion Case Study: Travel Stroller Brand
Long-term affiliate + content integration via blog posts, email campaigns, and Instagram Stories. Sales continue monthly through evergreen content — even 12+ months after the paid campaign ended.
Viral reel — brand product
- 28.6M reach
- 253K likes · 348,991 interactions
- Result: sold out the product
Hotel content — direct bookings
- 1.4M reach
- 129K likes · 131,192 interactions
- Result: 27 direct bookings
Apr 2026 — Camino de Santiago
118km pilgrimage with kids ages 2 & 6. Ultimate family adventure gear test.
Jun 2026 — Peru & Machu Picchu
High-altitude family travel. Cusco, Sacred Valley, cultural immersion.
Jul 2026 — Panama Jungle
Beach, jungle, wildlife. Family retreat and adventure content.
Sep/Oct 2026 — Spain Camper Van
Slow travel through Spanish regions. Van life with kids. Hidden gems.
We only take on paid collaborations with brands that genuinely fit how our family lives. Rates on request.
Story Post
- 1 Reel or carousel
- Stories coverage (3–5 frames)
- 30-day performance report
Campaign Series
- 3–5 posts across 30 days
- Stories + email (10,500 list)
- Multi-destination or multi-angle
- Full performance report
Brand Ambassador
- Monthly content, multi-platform
- IG + email + blog
- Bilingual option (EN + ES)
Relocation Feature
- Dedicated relocation content
- Email blast to 4,500+ opt-ins
- Story highlight + ManyChat
- 19.8M+ monthly reach across 4 platforms (EN + ES bilingual)
- 154% reach rate — 53x industry average. Your content reaches far beyond our follower base
- Proven conversion: $5,833 in commissions, 131 purchases, 1.9% conversion rate (2x industry average)
- Evergreen assets: blog posts and videos continue driving traffic and sales for years after posting
- Authentic storytelling — real family adventures, genuine product integration
- Multi-platform amplification across Instagram (EN + ES), Facebook, YouTube, and email
- Engaged affluent audience: 90% female, ages 25–44, with disposable income for travel and family products
- Featured in ABC Nightline, Newsweek, and The Daily Mail (2025)